According to the latest data, German e-commerce giants Zalando’s total income of 10.4 billion euros in 2011, an increase of 29.7% compared with 2020. In 2021, Zalando landed six new markets: Croatia, Estonia, Latvia, Lithuania, Slovakia and Slovenia. At present, the platform is active in 23 markets, with 48 million active users, of which 10 million users are 2021 new users, and the average per active user is 5.2 times in Zalando every year.
Zalando is very satisfied with the performance of 2021, and the company hopes that the total turnover in 2025 reached 30 billion euros. For the 2022 programs, ZaLando expects its total revenue to increase by 16% to 23%, reaching 166 to 17.6 billion euros. Zalando believes that the success of 2021 is mainly due to the tacit cooperation between partners: Zalando currently has more than 5,800 brand partners, Zalando’s partners plan, accounting for 30% of the total revenue of the goods, more than 2020, increased 6%. Zalando’s goal is that 50% of the total revenue of the fashion store is attributed to the partner program and interconnect retail. To this end, it will invest 500 million euros, add 4 new logistics centers to further support partners.