marketplacepulse recently tracked the market share of Amazon and eBay over the last 20 years (using Google searches for terms on both platforms) and was surprised to find that ten years ago, eBay was the most popular e-commerce platform in the world, and since then, Amazon, however, has overtaken eBay globally at an alarming rate, with Australia, the last country to go red, finally being fully occupied by Amazon by the end of 2022.
Australia was the last place where Amazon beat eBay in search volume. eBay has dominated the Australian e-commerce market for the past 20 years. Amazon launched in Australia five years ago in 2017, and by the end of this year, Amazon will have completely overtaken eBay in terms of traffic to its site — it already accounts for 90 percent of searches, so it could soon take e-commerce market share in the region as well. It will also turn red on the map by the end of 2022.
Note that this is just a comparison of eBay and Amazon, not Shein, Shoppe, Meesho, Flipkart, Lazada and other e-commerce platforms. The picture simply means that Amazon is more popular than eBay — and in many countries, Amazon is not the most popular e-commerce platform.
It is worth mentioning that e-commerce upstart Shein, as a fast fashion e-commerce platform, has recently become more popular than Amazon or eBay in countries/regions such as Poland, Chile and Brazil. Amazon overtook eBay, but there are now more than a dozen new and more powerful competitors vying to carve up the global e-commerce market.