According to reports, Tiktok’s parent company’s byte beating is preparing to launch a new application, which will focus more on letting young users share their lifestyle and hobbies. According to the documents submitted last week, the application will be called “kesong”, which means sheep’s bread. The application content will include content related to “fashion clothing, surfing skills and novel toys”.
At present, the byte beating has not yet provided more details of the application, but it has been registered in the public database. The release date of the application has not been announced. According to people familiar with the matter, it will be released this summer. This new application is “new lifestyle of young people” as the slogan. To compete with Instagram by imitating the mode of imitating the little red book, the new application may use the Tiktok platform to promote it to help it develop rapidly in the first few months.
Earlier, byte beating companies have introduced similar ideas in the Chinese market: Xincao in 2018 and the wake -up map in 2019 have been launched in the Chinese market and quickly returned to silence. Despite suffering in China in China, byte beating has achieved success overseas with its platform similar to Instagram: the company’s “LEMON8″ application, (formerly known as “Sharee”), now there are growing users in Japan and Southeast Asia markets. group. According to data, Lemon8 is currently the second largest lifestyle application in Apple Japanese app store, and ranks first in the Thai iOS online store.