According to reports, Amazon’s BUY With Prime distribution and checkout service launched in April has been officially put into use. The service allows consumers with Prime members to shop on a website other than Amazon platform and use their Amazon account to check out, and Amazon will be Execute the logistics distribution service of the order.
At present, the SHOPIFY merchant has launched the Buy with Prime feature on its self -built platform. The “Purchasing PRIME Purchase” button is directly displayed directly under or above the standard checkout button. When consumers decide to select the “Purchasing PRIME Purchase” option on other websites, the system will prompt to log in to its Amazon account. After logging in, they can use the preferred payment method stored in the Amazon account to complete the order. However, consumers will not be able to view or track the Buy with Prime order on the Amazon order page or Amazon mobile app.
With the help of “Buy with Prime”, Amazon is trying to build another business sector to allow brands directly facing consumers (DTC) to hand over the storage, delivery and return work to Amazon.