Recently, a cross -bag of Uniqlo has become popular on TIKTOK. This phenomenon began in mid -May this year. After several European Internet celebrities showed the shoulder bag in the video, the shoulder bag quickly became a single for TIKTOK users to bid to buy purchases. Taste. By the end of May, the shoulder bag of Uniqlo, Barcelona, was completely sold out. But when the net celebrities began to introduce a video of other brands such as C & A or Kanken, similar items did not achieve the same effect.
Every few months, similar things will happen on TIKTOK. A certain item becomes popular. A large number of similar items follow the trend but it is difficult to copy the original popularity of the original popular item. The popularity of single products is difficult to copy, but the story of the brand uses the TIKTOK platform is traceable.
According to data released by Tiktok, nearly three -fifths of users have found new brands and products on Tiktok, and the key to attracting users’ attention is to establish brand influence on the platform. At present, the TIKTOK platform has become a “place for soldiers” for beauty and fashion brands. Just as Chinese cross -border e -commerce giants SHEIN cleverly use Tiktok marketing to successfully enter overseas markets. Overseas brands such as The Ordinary, Junoco, and Crown Affair have also used Tiktok to gain reputation, winning millions of dollars of investment.
Taking the Junoco brand as an example, the brand’s Hashtag label #JUNOCO has accumulated 217.1 billion views on Tiktok, and hundreds of Tiktok beauty net reds are recommended by the company’s products. Tiktok users have a strong desire to buy after watching related videos, and users have poured into the Amazon platform to buy the brand’s products. After the Internet became popular, the company that was born in 2017 successfully realized the dream of many small companies: in 2021, the brand’s sales exceeded $ 13 million, and it is expected that this year will increase to 25 million to 35 million US dollars. It is understood that in May last year, the company completed the first round of financing and raised a total of $ 6.3 million.