According to the latest data, in 2021, the Netherlands’ e-commerce sales was 30.6 billion euros, which increased by 16% compared with the previous year. The ratio of the Netherlands consumers accounted for 31%. In 2020, the Netherlands consumers spent 26.6 billion euros online, an increase of 7%, and the total online shopping increased by 27%.
In 2021, the average total online consumption has also increased: from 1900 Euros to 2180 euros, an increase of 15%. In addition, it is worth noting that a very nine online purchase is carried out on the Netherlands local website, this ratio is 88%.
About Netherlands consumers favorite online shopping: almost one-third of online purchase is done by smartphones (29%). The most popular payment method in the Netherlands is Ideal, and the online shopping transaction share of this payment method is slightly increased (from 69% from 2020 to 70%); Apple Pay’s share of 2020 0.2 % Increased to 0.4% in 2021.