During the epidemic, the rapid development of global e -commerce has brought survival pressure to the real economy. However, with the slowdown of the blockade policy of the epidemic around the world, the growth of e -commerce has begun to slow. Taking the United States as an example, it can be seen from the chart extracted from the US State Department of data that the growth rate of e -commerce sales in the first quarter of 2022 slowed to 6.7%, which was even lower than the level before the epidemic. The Amazon platform has tightened the growth plan. According to the Wall Street Journal report this week, Amazon has suspended the construction of a warehouse with an area of more than 9 million square meters this year, and is negotiating to rent unused space. The decision was made after the disappointing quarterly performance.
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The income growth of other large e -commerce platforms has also slowed down. For example, EBAY, the sales growth in the first quarter was only 6%, which was lower than expected; other platforms such as Shopify and Etsy also noticed that the income growth was slowed. ETSY CEO stated that the growth of double -digit growth would drop to individual digits. In addition, according to the data of MasterCarda, online transactions have fallen for the first time in the past ten years. In the first quarter of 2022, the amount of online transaction volume of MasterCarda decreased by 3%, and on the other hand, the physical transaction volume of MasterCarda increased by 11%.
In Europe, although there are currently no official data in 2022, according to the shopping index analysis of the multinational company Salesforce, online sales in Germany in the first quarter fell 15%, France was 12%, the United Kingdom was 9%, and globally globally , Average decreased by 3%. In Spain, the growth rate was 6%, but it was far from the growth rate of 15% in the previous year. The slowdown in the growth of e -commerce does not mean that consumers will return to online shopping. The backline and online need to achieve a new balance. Mixed and omnichannel sales become more and more prominent: entity and online merger. More and more consumers choose to buy online search in physical stores. Similarly, consumers will also choose to place online orders after observing the product at close range.