According to the Wall Street Journal, Amazon will significantly reduce its own brand (more than half), and it will not even rule out the possibility of exiting its own brand business. According to people familiar with the matter, Amazon was suspected of being under pressure from the competitive regulatory authorities and had to make this compromise.
As of the end of 2020, Amazon’s self -operated business included more than 45 its own brand sales of more than 243,000 products. Amazon’s self -operating business scope is wide, from daily necessities to electrical and pharmacy supplies to sports equipment. Amazon’s investment in self -employed business seriously occupied the share of third -party sellers. Because many brands have accused Amazon using third -party data to sell their own brands, and thus occupying the market, Amazon is currently facing official investigation.
In a statement to the Wall Street Journal, Amazon emphasized that he has never specially considered exiting its own brand business. On the contrary, Amazon wants to continue to invest. The pressure from the competitive regulatory authorities is currently concentrated in the United States. However, the pressure of regulation in Europe and the United Kingdom is also increasing, and the impact of this problem on other regions has not yet been determined.