According to reports, Chinese cross -border e -commerce giants SHEIN plans to open a “pop -up shop” at Calle Sandoval 3 in Madrid, Spain. The pop -up store will be opened from June 2nd to 5th. This is its opening in the Spanish market. In the first physical store, consumers can buy men’s and women’s fashion at the pop -up shop. The position of the pop -up store is very close to the famous commercial pedestrian street Calle Fuencarral in central Madrid. Earlier, SHEIN had opened “flash shops” in France, Mexico, and the United States.
As early as last year, shein landed on Spain with the help of offline physical store Shana. The physical store was located on the Calle Roselló street in the center of Barcelona. It mainly sells the return product or remaining inventory of the SHEIN brand. The price is consistent with the online channels. It is understood that the physical store Shana was originally a chain clothing store founded by local entrepreneurs in Spain. Its parent company went bankrupt in 2018. At present, Shana has reached an agreement with Shein and will actually sell the return and inventory from SHEIN in the sports store. Unlike SHANA, the clothes on the shelves in the offline store of Shein will choose the most popular seasonal products on the platform according to the opening season.
Looking back at SHEIN’s “flash shop” in other countries, it is foreseeable that Madrid’s three -day “pop -up shop” will be very popular. In September last year, the “pop -up shop” in Miami, USA, in order to avoid excessive queue, adopted a reservation system, more than 3,000 reservations, and was quickly grabbed in two hours. In the three days when the “flash shop” opened, about 125 people went to the store for consumption per hour. The “pop -up shop” store style is very close to young people and integrates a large number of social elements. There are special camera areas in the store, and a variety of camera props are prepared. The topics of the dressing mirror and window comes with#Sheintryonhaul,#Meetshein, and also specially placed the machine -taking machines to prepare free drinks and foods for free drinks and foods. , Even DJs playing discs on the spot.
Since the first offline pop -up shop in New York was opened in 2018, in recent years, shein has been continuously testing offline stores in the world. Footprints have spread to Osin, Dallas, Los Angeles, Miami, San Francisco, India, , Ind, Mexico City, Paris, France, Lyon, London, UK.