According to the latest data, SHEIN has now become the second largest fashion e -commerce platform in Spain. In terms of traffic, only French sportswear providers Dicana can match it. Its website visits in April is 11.2 million. Nevertheless, Decathlon’s growth momentum is unable to match with Shein. The passenger flow of this French sports clothing giant decreased by 23.3%last year, but the passenger flow of SHEIN increased by 29.6%at the same time.
In 2017, SHEIN’s visits in Spain barely reached 500,000 times, and the number of Decathlon visits was 2 million times at the same time. In April this year, the number of SHEIN websites has reached 9 million times. In 2019, SHEIN’s visit to Spain ranked 15th. In 2021, Shein finally entered the top ten on the list. Since then, it has not stopped growing and defeated competitors such as Zalando, ZARA and Nike.
Essence.