According to reports, the Spanish retail group’s brand of INDITEX will charge fixed fees for returns generated by online shopping. Brands such as ZARA, Pull & Bear, and Bershka will implement this change in 30 countries/regions to inspire consumers to return the goods in physical stores.
If consumers choose to send from home or at home after receiving the product, consumers in Europe must pay a fixed cost of 1.95 euros for this. However, if consumers choose to return the goods in physical stores, they will not charge any fees, and most consumers have returned the goods in physical stores.
The company claims that this move is considered by environmental protection, although this may be part of the reason, because the group spends millions of euros on the return each year. Many retailers are struggling for these costs, because many studies have pointed out that if retailers cannot provide free delivery and return services, many consumers will give up their purchase.