According to reports, Stradivarius, Bershka and Pull & Bear brands under Inditex will stop operating in Tmall Mall under e -commerce giant Alibaba in the next few weeks. These three chain fast fashion brands have closed their in China as early as 2021 in China. All stores and plan to stop providing online order services in China through their own e -commerce website from July 30 this year. It marks that the above three brands have completely withdrawn from the Chinese market. Inditex will only retain the operation of Zara, Massimo Dutti, Oysho and Zara Home in the Chinese market.
In the past two years, due to the position of some Western fast fashion brands against the Xinjiang situation, and the national tide style and epidemic restrictions set by China, more and more Chinese consumers have abandoned consumer overseas fashion brands. Inditex has retail in China in the past two years Business decreased by 47%. Not only Inditex’s brand has been affected, H & M has also greatly reduced its store network in China and closed the Group’s largest Shanghai flagship store in China. By May, sales in the Chinese market also fell by 20%; Adidas’ turnover in the first quarter of 2022 in the Chinese market plummeted by 35%, and the Chinese market fell from Adidas Group’s second largest market to the third largest market.