Social platform has become one of the important sales channels of global retailers. According to the latest survey, 67% of retailers believe that social commerce is currently the most important part of its online strategy; most retailers (70%) also predict social commerce It will continue to play a very important role in three years.
The convenience of social platform entertainment and social e-commerce is combined, and more and more consumers are favored in social platform shopping: 31% of consumers have purchased on social platforms in the past 12 months. 18% consumers recognize that retailers or brands posted on social platforms will affect their shopping decisions; 60% of consumers want brand and retailers to show more other consumers on social media or websites. Other consumers. Photos and videos.
At social media, 31% and 27% consumers believe that exquisite product display and simplified shopping processes are an important factor in choosing orders on social platform.