According to the latest research, during 2025 to 2030, the growth rate of cheap fashion markets worldwide will be five times that of the entire fashion industry. This trend in the field of e-commerce is also very obvious. The online business share of low-cost products has accounted for 40% of the market, and rapidly grows at an average of 13% per year.
In Germany, the sales of cheap products increased by doubles in the past year, and the average annual growth rate rose from 9% to 27%. In Germany, in consumers who spend more than 1,000 euros each year, nearly one-third of consumers said that fashion products accounted for 70% of total expenditures. Although these buyers like to buy discount products, they are also willing to pay full price for high-end and luxury brands. Therefore, fashion product suppliers should carefully prize their pricing to maximize German consumers.