According to reports, Amazon has recently launched Amazon Fashion Luxury Stores in 5 countries/regions such as Germany, Britain, France, Italy, and Spain. Amazon luxury stores offer 8 brands when released, including Christopher Kane, Dundas, Elie Saab, Mira Mikati, Rianna+Nina, Bogliogi, Jonathan Cohen, and Altazurra will increase more brands in the future.
The product will be sold by the brand by itself, and Amazon is responsible for transportation. The competition for European luxury fashion retail is very fierce. In Europe, Amazon will divide the market with fashion retailers such as Zalando, Farfetch and Net-A-Porter.