According to the latest data, more than one-third of the Netherlands consumers prefer to use mobile phones when shopping, consumers are not only playing with smartphones while shopping online, but also search on mobile phones before shopping shopping. In the Netherlands, smartphones are significantly increased between the second quarter of 2021 and the fourth quarter: rose from 28% to 34%; at the same time, the preference of desktops and laptops has dropped, from 60% to fall to 52%.
When comparing different age groups, the millennial generation is the most active mobile device consumers, at least 48% prefer to shop on smartphones, followed by the Z era shoppers, 43% of consumers love smartphone shopping.
Another payable phenomenon is online ratio, and the Netherlands consumers often compare the price of the products in multiple online stores, not only on the line, the consumer of the physical store is also doing this. Most of the Netherlands consumers will have multiple times before the order. Price and view product reviews, only 12% of the Netherlands consumers do not conduct any online surveys before purchasing clothes or shoes in physical stores.