According to reports, SHEIN has always been well known to consumers for its ultra -low price and powerful supply chain, but the company has confirmed to Western media that in order to change this image, the company has formed a professional lobbying in Europe in Europe The team aims to build a bridge with fashion brands.
Currently, shein has hired Jacobo García Miña of the former Inditex, Burberry and Salesforce as the new business development director. His mission will be to seek potential alliances with fashion brands to enhance SHEIN’s image in the industry. Shein also hopes that the addition of new business development director can help SHEIN establish relations with institutions and companies including public entities and academia.
The new business development director will report to Dublin and report to Shein’s marketing director in Singapore. The director will also be responsible for finding sponsorship opportunities, new sales channels, and identifying new “business opportunities”. Although the company currently only distributes its own brand and temporarily exclude the possibility of becoming an e -commerce platform, if it is within the framework of product cooperation, shein may temporarily sell third -party brands on its platform.