According to reports, e -commerce software SHOPIFY and online video platform YouTube jointly launched YouTube shopping, which will provide consumers with services that can purchase products directly on YouTube’s website. Consumers can buy products from Shopify merchants by watching videos or live broadcasts on YouTube. The entire payment process will be carried out through the YouTube platform. Other functions are similar to domestic Douyin live shopping platform functions. From this week, this function can be used globally. Video creators with more than 1,000 fans can open this function.
After SHOPIFY got a large number of new users during the epidemic, he vigorously developed online celebrity marketing and live shopping. Previously, it also reached similar cooperation with Tiktok. In addition, Shopify has been focusing on the development of the Internet celebrity market: this spring, this software company has acquired the Internet celebrity marketing startup Dovetale and launched its own online celebrity link tool.
However, live broadcasts have always been tepid in Europe and the United States. The live broadcast business of giants such as Amazon and TIKTOK in the European and American markets has always performed flat. Now YouTube also chooses to join strongly. The cake that has not yet been baked.