The elderly are generally considered to be a loyal customer who sells offline. It does not have a high degree of acceptance of “new things” such as online shopping, but a recent investigation report in the Netherlands gives different opinions.
The Netherlands recently investigated the elderly consumers over 65 years old. The results showed that 80%of respondents said they often shop online. At present, the population over 65 years old accounts for one -fifth of the total population. It is expected to grow to a quarter in the next ten years, but offline retailers have made a profit. It is estimated that by 2032, offline retailers will lose nearly 2%of their income due to the age of population. The overall situation of Europe is roughly the same. The famous consulting and management company McKinsey reports that in Western Europe, the disposable income of the elderly has declined, but online shopping has increased double -digit growth.
Compared with other consumer groups, online retailers have low attention to elderly consumers and less resources. The elderly online consumer market is still an uns development “virgin land” to some extent. E -commerce sellers can pay more attention to elderly consumers and find new business opportunities.