It is understood that Amazon recently announced that the platform seller provides consumers with Prime discounts and functions to consumers outside the Amazon platform store. To their orders and do not need to pay for freight.
The project Buy with Prime will initially only provide invitations to Amazon sellers who use Amazon Logistics FBA services. FBA merchants can add Buy with Prime to their online store in a few minutes because their inventory has been stored at the Amazon operation center. It is expected that in the near future, Amazon will invite new merchants to participate, including third -party sellers who are not sold on Amazon. Merchants using this service can bring PRIME benefits such as fast, free delivery, seamless checkout experience and free return of their online stores. Prime members have increased.
Amazon is trying to expand its logistics network to its own platform. Third -party sellers use Prime services to be attractive to Prime members. At the same time, more and more merchants use Prime services, which undoubtedly provides a steady stream of income for Amazon’s logistics business, and has expanded its market share.