According to reports, recent ten multinational e-commerce companies in the EU have worked together to oppose the sanctions for e-commerce companies in the Digital Market Law (DMA) of the EU. These ten e-commerce companies include: Zalando, Delivery Hero, Booking.com and second-hand platform vinted. The ten companies jointly report to the EU, the latest Digital Market Law of the EU is not appropriate for their control: Initially, the EU digital market law aims to limit the giants such as Google, Apple, Amazon and Facebook; however, the current digital market law The development method makes a smaller European platform will also be treated equally.
These ten companies are mainly worried that the law will restrict the company to obtain effective data, only allow the company to master the number of people who visit the portal, rather than pure consumers. These companies have criticized in the letter that the number of pure visits will “severely distort” results because this number is much higher than the actual shopping. Inside the EU, the new digital market law triggered a very big controversy, still requiring the approval of the EU Parliament and the Council, and the new digital market law is still required to implement in 2023.