According to reports, recently e-commerce platform Shopify has acquired Dovetale from New York, New York, which is an important step in the market of Shopify into the “Influencer” market. The Net red economy is in Europe, and DoveTale helps the company manage their net red marketing activities. The platform links the company and Net Red “Influencer”, so that the seller or brand is easier to cooperate with the net red and track sales, 2021, The income of this net red marketing startup increased by 100%.
Although Shopify acquire DoveTale’s price is not disclosed to the outside world, DoveTale shared this news in a blog post and announced that it will continue to be released in the name “DoveTale By Shopify”. DoveTale’s users will not be affected. In addition, all SHOPIFY users can use the Dovetale tools for free. It is understood that the service has previously costs more than 90 euros per month.
Although most of Shopify customers come from the United States, European customers have been growing rapidly: In the past two years, the SHOPIFY users in the UK and France have increased by 200% and more than 300% respectively. At the same time, Europe’s net red market is also rapidly rising: In 2021, the European brand has doubled in the investment in Nethong Cooperative Marketing. The sales brought by the UK and the net red economy increased by 45%.