The turnover is still 9%lower than the level before the epidemic.
Primark has always been waiting for sales through online channels, but it can be seen that Primark is gradually showing interest in online channel sales. Recently, Primark announced the launch of its new online ordering and offline pick -up CLICK & Collect service, which will be tested in 25 stores in northwestern Britain at the end of this year, and is limited to children’s clothing categories.
In order to launch the service, the company has been preparing for them for a few months. In April this year, they launched a new website in the UK. After this update, consumers can retrieve the inventory information of the products in the store. In addition, the company also said that the new website increased by 60% in the first month of launch.