According to data from OFCOM in the industry supervision agency, in the second quarter of 2022, the total number of members of Amazon British Prime decreased by 590,000. In July this year, Amazon Britain announced that based on the cause of inflation, the PRIME membership fee rose from £ 7.99 to 8.99 per month, and the annual fee increased from £ 79 to £ 95. This is the first price since 2014. In the industry commented, the increase in membership fees and the decrease in the total number of members are certainly related, but the rise in membership fees is not the main factor that causes the total number of members. In the final analysis, consumers will take the initiative to reduce non -necessary expenses when facing the poor economic situation, and Prime members are undoubtedly one of them.
Earlier, Amazon announced the annual annual fee of PRIME members in Europe, which has risen differently in different European countries. Germany, as the second largest market for Amazon, will increase annual fees for 30 % to reach 89.9 euros each year (equivalent to $ 91.88 To. In Spain, Italy, and France, the annual increase in Amazon’s free shipping members has risen from 39%to 43%, which are different.