According to reports, Gorillas, a German rapid distribution service startup, fired about 300 employees at his headquarters, which is equivalent to half of the company’s headquarters employees, and layoffs have affected all departments from finance to IT. In addition, the company will withdraw its business in the Spanish market. In addition to the Spanish market, Gorillas will also leave Italy, Belgium and Denmark. The company stated that it will focus on increasing its influence in the core market. The core market of Gorillas includes: Germany, the Netherlands, the United Kingdom, France, and the United States. These markets account for 90%of the company’s revenue and are developing in the direction of profit.
The technology startup headquarters in Berlin has distributed 16 million orders globally since its birth in May 2020. During this period, Gorillas raised $ 1.3 billion, and established 230 last mile mini stores in nine countries/regions, and also had 15,000 employees.
As an important player in the Q-COMMERCE industry, Gorillas faces very fierce competition and cruel “elimination system”: In January 2020, a total of 30 startups in the world won Q-COMMERCE or Demand qualifications. By January 2021, there were only 15 left. By January 2022, there were only some “big players” on the market, including GLOVO, Deliveroo, Gorillas and Getir, and Just Eat and UBereats were likely to join the industry. Fierce competition.