According to reports, Italian data protection agencies have officially warned Tiktok on July 12, saying that it is suspected of violating the EU’s existing rules of protecting user privacy. Tiktok has notified users in recent weeks that they will provide them with targeted advertisements from July 13, and they can use data stored in their devices without requiring user consent.
According to the Italian regulatory agency, when Tiktok changed its privacy policy, he claimed that his behavior was in line with the legal interests of the company and its partners. However, regulators said that such a legal basis does not meet the EU privacy rules. The regulatory agency stated that if Tiktok does not withdraw the policy change it has announced, it will retain the right to implement TIKTOK; the regulatory agency also informed the Irish Data Protection Commission the policy of violating the EU data rules, Tiktok may face privacy leakage due to privacy leakage. The European Union has a fine of 4% of global revenue.