Since the summer, private consumption returns to ban, shopping, catering, leisure, and tourism, European economy is reproduced. In May, the European merchandise retail sales increased by 4.6% from the previous month, exceeded expectations, mainly affected by non-food products and automotive fuel purchase, and commodity retailings increased by 9.2% compared with the same period last year. However, “high uncertainty” is still caused by the European economy, and Europe will continue to have multiple tests to continuous recovery.
Multiple factors will trigger a new round of epidemic
The European Cup event has led to a large number of people in the competition venue and the city bar, and the summer tourist season and social constraints are relaxed. In addition, the current European vaccination action is lost, Europe increased by 10% in the last week of June. The new crown Delta variant virus is spreading rapidly in Europe, WHO warns Europe or welcoming a new wave of outbreaks, and the EU retail market is expected to continue.
Textile and clothing footwear: degradation expansion market is sluggish
Compared with the overall retail situation of the goods, the retail situation of textile and apparel is not satisfactory. Compared with the same period last year, the retail sales of European textile and clothing in the EU, which was expanded month by 20% of the previous months of 20%, but this is mainly due to the epidemic in the same period last year. The strike, the base is low, and it is difficult to indicate the recovery of the current retail market.
As a result, in February, the rebound increased by 13.2% in February, due to the lack of follow-up consumption power, retail continuation of the negative growth in January-April, and the decline was gradually expanded, and it was increased from 10.6% from March to 20.7%. Show the witness of the retail market.
Online shopping: growth stabilization growth
From January to May this year, the EU mail order and online shopping retail remain steadily. Compared with the same period last year, the EU mail order and online shopping retail growth rate were kept at around 40%, and the growth in 4 – May has slowed by 18% and 14%.
Compared with last month, retail is basically small growth in January-May this year, in addition to 2.5% in April, the other months will increase by 5%. With the cancellation of European restrictions, consumers will partially restore the habits of shopping in the store, the future EU mail order and online shopping retail growth may drop slightly and remain stable.
Major retailer dynamics
H & M: H & M said before, as of the third quarter, it has almost returned to the epidemic level, and sales in June rose 25% year-on-year
GAP: GAP announces that it is planned to close the British and Ireland Gap Specialty and Gap Outlet stores before the end of September, but will maintain its e-commerce business in Europe. The company is planning to sell GAP stores in France and Italy.
Adidas: Adidas sales have risen by 20.2% year-on-year, and the gross profit margin rebounded to 51.8%. The operating profit has risen by nearly 14 times to 700 million euros. Net profit has doubled more than 20 Double to 554 million euros.
Hugo Boss: Hugo Boss has opened the first BOSS flagship store in the Tokyo Ginza, in addition to the sale of brand men’s clothing and women’s products, special sets of space specializing in providing quantities for consumers to build more exclusive shopping experience. .
Mango: Mango launched a 90,000 square meters of expansion project at its logistics center in Barcelona, aiming to reduce the cost of online orders by 25%, the new building will begin operation in the second half of 2022, and officially official in 2023 Put into use.