After Instagram and Facebook integrate “Reels”, and YouTube launched “SHORTS”, Amazon also launched its own short video function “Inspire”.
The function entrance will appear on the bottom navigation bar at the Amazon application. When the user clicks the diamond icon, a series of product pictures and videos will be displayed. Shoppers can like, save and share related content, and buy displayed products directly. The function is currently in the early small test stage, and it is unclear whether the function will enter the Amazon official application.
The relationship between social platforms and e -commerce is increasingly close, especially after the TIKTOK video with goods is greatly successful, the integration of social platforms and e -commerce has become more rapid. Not good. I have to sigh that Tiktok has always been plagiarized and never surpassed.