Amazon launched two new functions of “heavy” yesterday, which caused heated discussion among the Amazon seller group.
First, the Amazon American Station and European Station issued an announcement, saying that it will launch a differential review function for brand sellers below. According to reports, brand sellers can contact customers through the refund interface, or they can use the customer feedback function of the seller center to help the customer directly. At present, only the first account holder can use this function. To use this function to use this function, the second -level account holder needs to obtain the authorization of the first account holder. Amazon expects that brand sellers can enhance brand loyalty and customer participation through this function.
Second, the Amazon US station is testing the Black-OWNED Business Badge to help buyers identify the products of the certified black sellers on Amazon, improve the exposure of their products, and help the development of black sellers’ business. When the product of the black seller appears on the search results and the product details page, the black seller badge will be added. Black seller badges are conducive to buyers to browse products in the black shop, which is conducive to increasing product conversion rates. Certified black sellers will get the badge within a few weeks.
The launch of these two new features will inevitably have a significant impact on seller marketing strategies and market competition. Everyone should adjust the strategic planning in time to adapt to the new ecology as soon as possible.