According to reports, Amazon Belgium finally opened on October 18. The market is Amazon’s tenth active site in Europe, the latest in a long line of markets that include Poland, Sweden and the Netherlands. Amazon now has sites in 21 countries. It is understood that almost all of the current sellers in the Belgian station are existing sellers from other Amazon European marketplaces – mainly from China, Germany, the UK, Italy, France and Spain.
Before the Belgium launch, Amazon set up a “Belgian Brands” column featuring about 100 local sellers. Before, there were no Belgian-owned or manufactured brands on Amazon.
Over the past few years, Amazon has tried to launch in more European markets. Amazon’s pan-European network allows it to leverage existing infrastructure and mobilize new third-party sellers from other markets in Europe. Amazon just needs to automatically translate it into different languages to sell it in the rest of Europe, which is why Amazon had more than 100 million Prime products on the first day of its Belgian site.
Ireland, Norway or Austria are likely to be the next locations to be launched, as consumers are already using Amazon even in countries where Amazon has not officially launched. Belgian consumers have long been accustomed to shopping on Amazon, as the French site was used to spread across the country. Therefore, the opening of the new site has undoubtedly facilitated and facilitated consumption in the area.