According to the latest survey, 60% of the 1,000 respondents in Germany have an Amazon Prime membership, an increase of 14% from 2020; another 13% (2020: 12%) consumers or family or Friends share PRIME membership. 15.6% are expected to be registered in the next 12 months to become a PRIME member, and this data is 12% in 2020.
Amazon is popular in Germany, not just because of its prime members, 37% consumers indicate that Amazon Prime members are an important reason why they choose Amazon; most respondents (63%) are in Amazon is Because they think that Amazon’s products are the cheapest; 41% of consumers say that shopping in Amazon is more easier than other suppliers; 43% of consumers expressed choice of Amazon’s delivery speed.
Interestingly, not all consumers visit Amazon’s purpose is for consumption, for many customers, the site is also a place to find information and inspiration: 47% of consumers use Amazon to understand specific products and customer experience, this The proportion increased by 11% compared to 2020; 56% went to Amazon to understand the price of some products, and 56% were specifically using Amazon search gifts.