According to FT reports, Alibaba, a global expansion plan for Chinese technology giants, has been blocked, with the impact of Alibaba’s domestic business development by economic slowdown and intensified competition. Alibaba plans to compete with Amazon’s B2B business by joining the B2B e -commerce platform 1688 by allowing local manufacturers and wholesalers in the United States. Alibaba launched the B2B e -commerce website Alibaba.com three years ago, plans to sign more than 1 million local companies.
However, according to three people familiar with the business, Alibaba’s US station business failed to achieve its initial goal. Since its launch It is difficult to compete with the price of global merchants. According to (former) employees, most American sellers left the platform a year later. At present, the company has been forced to re -adjust its growth plan: Alibaba’s website has now reduced its goals of 1 million small American companies each year to only 2,000.
In addition to attracting local sellers to settle in hard targets, it is similar to the recent exposure of Tiktok’s discomfort in the sea. The project has also encountered a crackdown on dozens of employees in the New York office. In the past year, at least 35 employees who worked on the Alibaba website of New York have left, which is equivalent to more than half of the team because the platform performs poorly, and employees complain that the bullying and working time of senior management are too long.