According to the latest data, electronic products are still heavyweight products for e -commerce. In a series of common consumer product categories, consumer electronics products have the highest online share. In 2021, 43% of the total global revenue of this category came from online sales. In addition, many categories rely on online channels for sales, including pioneering e -commerce fashion categories (34%), and personal care (34%). This category is often mentioned with grocery.
It is also surprising that the online income share of the furniture category is higher than the average level (26%) of the data list. The three categories of the online share are lower than the average level: hobbies and stationery categories, and their online share is 12%, not half of the furniture category. Compared with other categories, the online share of beverages and foods in global revenue is 6% and 3%, but compared with the case of food online revenue in 2019, it is still growing significantly.